IBB News

Jonathan Weitz Shares Multiscreen Promotion Strategies With Cablefax

IBB Consulting partner Jonathan Weitz moderated the “Digital Alchemy: Weaving Screens into Video Gold” session at the Cablefax TV Innovations Summit in NYC. Jonathan recapped the event for Cablefax in his article, “In Search of Successful Multiscreen Marketing Chemistry” (Cablefax) July 12, 2017 [Excerpt] At Cablefax’s annual TV Innovation Summit a few weeks ago, programmers,…

Eric Bruzek and John Gehman present at BroadcastAsia and CommunicAsia 2017

IBB is excited to have chaired and presented at BroadcastAsia and CommunicAsia 2017 in Singapore, from 23rd – 25th May 2017. BroadcastAsia is the region’s biggest event for the broadcast industry. IBB’s Partner of Asia/Pacific, Eric Bruzek, opened BroadcastAsia 2017 with the keynote presentation “Evolution of Broadcasting in Asia”; summarizing the evolution and projecting the…

Jefferson Wang, senior partner, speaks with Reuters about quad-play services

(Reuters) Anjali Athavaley June 30, 2017 [EXCERPT] More U.S. consumers can buy their landline phone, Internet, television and mobile service from one company due to cable providers entering the wireless industry. But investors should not expect so-called quad-play bundles to be as popular as in some other countries anytime soon. [EXCERPT] The sticker shock of…