IBB News

Matt Dorney Discusses “Embracing the Digital Revolution” in Light Reading

IBB Consulting Manager Matt Dorney writes the first of a four-part series about digital transformation. In this article published at Light Reading, Matt outlines the goals and key strategies of digital transformation for MVPDs. (Light Reading) Matt Dorney August 30, 2017 [EXCERPT] MVPDs are recognizing the importance of digital transformation and have started taking steps…

Jefferson Wang Talks VR Sports Opportunities

Senior partner Jefferson Wang wrote an article for Multichannel News discussing how virtual reality can enhance viewing experiences for sports fans, creating opportunities for innovation and investment in emerging tech. (Multichannel News) “For Virtual Reality, Practice Is Over: It’s time to make the emerging tech sports television’s next MVP” August 13, 2017 [Excerpt] While gaming…

Partner Jonathan Weitz Shares SVOD Insights with VideoNuze

Partner Jonathan Weitz recently wrote an article for VideoNuze, summarizing how media companies can prep SVOD services for the next wave of growth. The article includes data from the latest IBB report on paid OTT video services. (VideoNuze) “Preparing SVOD Services For Next Wave Of Growth” August 1, 2017 [Excerpt] More people are paying for…

Jonathan Weitz Shares Multiscreen Promotion Strategies With Cablefax

IBB Consulting partner Jonathan Weitz moderated the “Digital Alchemy: Weaving Screens into Video Gold” session at the Cablefax TV Innovations Summit in NYC. Jonathan recapped the event for Cablefax in his article, “In Search of Successful Multiscreen Marketing Chemistry” (Cablefax) July 12, 2017 [Excerpt] At Cablefax’s annual TV Innovation Summit a few weeks ago, programmers,…