Mark Peters Discusses Live Video for 2017 with StreamingMedia

Mark Peters, a partner at IBB, spoke with StreamingMedia about the state of live video and where the biggest opportunities are for content owners.

Troy Dreier
March 15, 2017

Live video will gain viewers on many different platforms this year. Peters sees 2016 as a foundation year for live streaming, with an explosion of different platforms waiting to show what they can do in 2017. Last year was about learning what works in terms of marketing and packaging. This year, networks and publishers know how to attract an audience. He expects more live sports deals along the lines of CBS All Access streaming the NFL. Amazon will stream a lot of high-end premium sports, although the leagues might be niche rather than mainstream.

Read the full article “The State of Live Video 2017


Mark Peters, Partner, IBB Consulting

To talk more about live streaming opportunities in 2017, please contact Mark at

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