Kate Chu to speak on IoT at Women in Cable Telecommunications Conference

IBB Consulting’s Kate Chu will discuss “Building a Single View of the Customer” at WICT Philadelphia’s Tech It Out conference that will be held at Villanova University on June 6. She will explain how cable, telecommunications and entertainment-focused IoT companies, in the face of growing consumer privacy concerns, are in a unique position to apply data intelligence to build a “single view of the customer.” Key areas covered will include ethically collecting, using, and protecting customer-derived insights to build new lines of business and encourage brand loyalty.

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