On March 29, Samsung unveiled the Galaxy S8 and S8+. IBB senior partner Jefferson Wang gave tech reporters insight into why the launch proved that mobile still has smartphone innovation tricks up its sleeve. He emphasized that while the market may criticize these phones for not being a huge departure from what came before them, it’s important to remember that this is what innovation looks like in a mature market. Jefferson emphasized that continued investment in finding the next generational device leap beyond smartphones should remain a critical priority.

Read more about IBB’s views on the Samsung S8 launch on mobile innovation in these stories from The Washington Post, Fortune, Wireless Week, Computerworld, CNET, and FierceWireless .

Jefferson Wang,
Senior Partner,
IBB Consulting

For more information about IBB’s work with mobile device makers to pursue new areas of innovation, please contact Jefferson Wang at jefferson.wang@ibbconsulting.com