Paid OTT Video Services

Consumers have widely embraced paid OTT video services (also known as “subscription video on demand” or SVOD) as they seek on-demand access to content on their preferred viewing platforms. This has created growing market opportunities for content owners, wireless, satellite and cable operators, studios, digital publishers and brands.

As more subscription and advertising-based video on demand (SVOD and AVOD) offerings come to market, all are eager for a share of consumer spend and attention.

OTT Opportunities

IBB Consulting’s “Paid OTT Video Services” report features our research and insights into SVOD growth opportunities and consumer behaviors. We conducted in-depth market research to get insight into the latest usage trends that will shape near-term market opportunities.

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We help clients develop world-class SVOD offerings, and acquire, engage and retain customers in a competitive market.
Jonathan Weitz, IBB Partner

Our report includes five key areas of insight:

  • Consumer paid OTT service engagement trends
  • Plans to add new services and content types that will drive spending
  • Viewer interest in consumption of live content via paid OTT services
  • How viewers prefer to discover new content
  • Demographical trends that must be considered when planning targeting and marketing strategies

The full report is available for download below. For more information, additional case study learnings and to review your business priorities, email IBB partner Jonathan Weitz at

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