Consumers have widely embraced paid OTT video services (also known as “subscription video on demand” or SVOD) as they seek on-demand access to content on their preferred viewing platforms. This has created growing market opportunities for content owners, wireless, satellite and cable operators, studios, digital publishers and brands.
As more subscription and advertising-based video on demand (SVOD and AVOD) offerings come to market, all are eager for a share of consumer spend and attention.
IBB Consulting’s “Paid OTT Video Services” report features our research and insights into SVOD growth opportunities and consumer behaviors. We conducted in-depth market research to get insight into the latest usage trends that will shape near-term market opportunities.