Multi-Platform Media Industry Analytics

Digital and media businesses thrive on change and movement, and that means they need actionable information to feed good business decisions. Unfortunately there is a wide gap between that information and the collection of raw data. Building a culture of analytics isn’t easy and requires a joined-up approach from the identification of KPIs and their data inputs through to collection, collation, reporting and actioning. IBB can help your company develop such a culture of insight and continual improvement. Contact us to find out how.

Achieve excellence in broadband, mobile & wireless.

Learn How

Our Experienced Growth & Strategy Teams Can Help.

How IBB helped a multi-platform media company build and operationalize an analytics and insights team

Business Needs

  • An Analytics and Insights team operationalized to deliver automated and ad-hoc reporting services for an international media company
  • A framework for internal reporting on Live Event viewership and organization-wide process controls for post-event data distribution
  • Guidance on elemental and functional design and implementation of an automated KPI report for the steering committee
  • A comprehensive validation process to enhance report accuracy and decrease delivery time

The Solution

  • Develop a comprehensive product roadmap to solution and implement automated reporting
  • Rapidly integrate with the marketing, programming, content and production teams to identify common analytics requirements for an automated Live Event report
  • Collaborate with executive team to design and develop a prototype KPI report for the steering committee
  • Manage day-to-day operations of the analytics and reporting services program, while training new resources and growing the team to operational capacity
  • Identify and mitigate inefficiencies in the reporting process to increase productivity and decrease delivery time

The Result – IBB Delivered…

  • A framework to prioritize and track customer analytics and report requests
  • A testing methodology to reduce reporting errors and increase process integrity
  • An operational analytics and reporting team
  • On-demand KPI report for steering committee to assess organization health
  • Automated Live Event report for post-event internal consumption
  • Renewed confidence in analytics program

Start making the best use of cutting-edge data analytics. Talk to an IBB consultant today.

Achieve excellence in broadband, mobile & wireless.

Learn How

Our Experienced Growth & Strategy Teams Can Help.

Get in touch