Competition for leadership in over the top (OTT) video delivery is growing even more intense, as broadcasters, cable networks and digital publishers invest in SVOD and ad-supported video properties, in addition to TV Everywhere watch apps and emerging virtual MVPDs.
We help our media company clients accelerate and grow their digital video offerings, bringing deep industry business and technical expertise in planning, design, integration and enhancement of SVOD, AVOD, TV Everywhere solutions for desktop, mobile, and connected TV apps.
IBB has partnered with some of the the world’s most innovative and successful media companies in developing, building and launching their digital products. We put customer experience and loyalty at the heart of our methodology to ensure video engagement, customer retention, satisfaction and operational excellence, even as the technology demands shifts in business orientation.
Our small, expert teams work closely the C-Suite, product, marketing and technology teams to create best-of-class SVOD, TV Everywhere, IPTV and OTT solutions. Our support leads to the creation of client-owned innovative products, future-proofed to accommodate possible adaptations, with a scalable infrastructure to meet customer demand, especially with the growth of services such as Live TV delivered OTT.
Our vendor neutrality builds trust on both sides—leading to effective and unbiased communication of what each supplier offers.
We apply our OTT best practices in the key areas of:
- Product planning, product management and partnership development
- Customer experience design and enhancement to grow engagement
- International scalability
- Acquisition and retention marketing, and CRM / Marketing Automation
- Build / buy / partner analysis, vendor analysis and OTT systems integration
- Video advertising growth for digital linear and on-demand
- Big data analytics for engagement growth, ad sales and marketing
- Infrastructure scalability
- Organization and team enhancement for product speed and agility
We support our OTT client engagements in a fully end-to-end approach, applying small teams of experts to work closely with client stakeholders in the specific areas needed: