IBB brings full-lifecycle expertise in helping media companies envision and achieve advanced advertising strategies that are responsive to emerging trends in demographics. We allow ad teams and commercial departments to best match the endless possible targeting combinations with advertising clients’ requirements.
IBB empowers ad sales teams at media companies and MVPDs to identify client campaign goals and key performance indicators, then deploy scalable advanced advertising solutions for media planning, campaign management, cross-platform targeting, yield optimization and predictive analysis, with rapid campaign optimization.
Featured Case Study
Advanced Advertising Product Development and Marketing
Advanced advertising offers incredible new opportunities to ad sales organizations. New platforms, tools and methodologies are constantly evolving, and IBB offers thought leadership across the industry. Contact us to find out more about how we can help your business grasp the possibilities. IBB helped a large ad sales organization increase the value of their cross-platform inventory...
Through increasing advertising clients’ ROI, and exceeding KPIs, media company revenue is protected and enhanced. Full awareness of future trends and technologies ensures that IBB allows media companies to both protect and grow advertising revenues based on the market’s requirements.
What We Do
Enable cross-platform core capabilities to drive advanced advertising sales growth
Map out end-to-end process flow for sales automation
Define product and process vision and priorities for programmatic enablement
Implement yield management and segmentation tools for enablement
Assess enterprise-wide data sources and usage to prioritize transformative data-use cases
Our Value Proposition
Deep experience in end-to-end deployment of advertising business models including strategic definition, sales and ops organization, development and platform deployment
Extensive industry knowledge to help develop advertising business strategy across multiple digital platforms including VOD, live streaming and digital linear experience
Achieve excellence in broadband, mobile & wireless.