Multichannel News explored IBB’s latest VR research data and market perspectives, focusing on equipment ownership, consumer behavior and opportunities for content creation.
March 13, 2017
The study also found that nearly one-third (30%) of consumers interested in virtual reality already own VR equipment, an indication that the take-rate for headsets is increasing with “considerable room for growth,” noted IBB, which announced its latest round of VR research in tandem with the recent Mobile World Congress show in Barcelona, Spain.
“Clearly, the VR usage environment matters for consumers,” Jefferson Wang, IBB senior partner, said in a statement. “As the world continues the march towards mobility, dedicated VR experience zones and airplanes may be considered safer, contained environments where VR can offer a differentiated immersive experience without the fear of having a bag stolen, missing the next stop or being looked at funny.”
Read the full article “Small Majority of Consumers with VR Equipment Paid For It”
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